I’m not one to normally dispense blogging advice. I haven’t been doing this very long and I’m hardly an expert at much of anything. Who am I, as one who is in my very infancy of blogging, to give advice to other bloggers; many of whom are far more seasoned, have more followers, and are just plain better at it than I am?
Anyway, in beginning this venture, I did a lot of research. Before I ever put hand to keyboard, I read all the advisory posts that I’m sure most newbies read before starting a book blog (Nose Graze being the one at the forefront). These posts ranged in blogging how-to articles from engaging in social media, to utilizing SEO (which I still don’t understand), to how to gain readers and followers. The primary bit of advice in the latter category was to blog often and meaningfully.
The ARC, or advanced reader’s copy, is the coveted holy grail of literary items for most book bloggers. It’s that nugget of gold at the end of the rainbow; and lucky for us, there’s a lot of rainbows to follow. Whether you choose to use NetGalley, or email publishers or join blog tours, most of these avenues, among other things, require that you post updates to your blog daily or at least several times a week. This is one sticking point that almost deterred me from blogging. How is somebody with a full-time job and a life supposed to post something EVERY DAY, much less make it meaningful?
So, I chose not to. I posted when I felt like it. I only posted when I finished a book and wanted to write a review, or if I had something to say that I felt was awesome and worth writing. After all, I started my blog for me. I wanted an outlet to post my thoughts, vent occasionally, and connect with like-minded people. How I went about it was entirely up to me. I can honestly say that this approach has served me well over the past couple of months. Obviously, I noticed I had more visitors and views on days that I posted something, but my stats on my “off” days weren’t entirely horrendous (most of the time).
But, last week, at first unintentionally and then on purpose, I conducted a bit of an experiment with my blog. I posted something (most of which I found meaningful) every day for seven days. In that time period, I posted 4 reviews, a blog hop, and two posts that most would consider a rant. Despite what I’d read and witnessed in the ebb and flow of my own stats, I was surprised by the results. In the two weeks prior to last, I had posted 4 posts per week. I had 79 and 77 views respectively with 37 and 33 total visitors. During my experimentation week, I had 183 views and 101 total visitors. That is a 134% increase in views and a 189% increase in visitors! Mind. Blown.
So, I guess I’ve learned my lesson about shirking other people’s advice. While it is important to discover your own voice and to be true to yourself in the world of blogging, it’s also important to recognize that if you want to be successful, it is prudent to follow the advice of those who already are. I still don’t think I’ll be able to post every day. I’m a bit wary that my writing will become stale, or that I will fall into the dreaded “bloggers slump”. However, I am going to try to post more often, more meaningfully, and on some semblance of a reliable schedule. It’s going to take some time to adjust and I think the calendar on my phone may become my best friend.
In case you’re interested, here are the posts from my experimentation week:
So, fellow bloggers, do you blog every day? Or do you have a set schedule for when you post? And, on a side note, I also noticed that on weekends, both my views and visitors dropped. Does this happen to everyone? Is there some sort of logic to it?